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From ICP to booked call: Get the full stack running
- Figure out where your buyers actually are, then build the engine to pull them: databases, directories, or scrappy workarounds
- Handle the unsexy stuff that makes or breaks campaigns: domain setup, inbox warmup, deliverability, so your emails actually get read
- 4 emails: "here's why you," "here's what we did," "here's another way to think about it," "I'll leave you alone"
- Arm you with content that closes: case studies when they want proof, videos when they need explanation, one-pagers when they say "send me more info"
Most founders either mass-blast and hope, or outsource to SDRs who pitch without understanding. I do neither. One person who builds the system, writes copy that sounds human, and handles every reply.
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